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The New Rules of Marketing and PR (6th ... - amazon.com The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Release & Viral Marketing to Reach Buyers Directly 6th Edition by David Meerman Scott is an interesting, informative, and detailed book on marketing and public relations. The New Rules of PR - Marketing Strategist Leadership ... The New Rules of PR:: How to create a press release strategy for reaching buyers directly D AVIDM EERMAN S COTT 6 Why you need to learn the new rules Today, savvy marketing professionals use press releases to reach buyers directly. While many marketing and PR people understand that press releases sent over the wires David Meerman Scott - Wikipedia David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR Education and career. Scott graduated from Kenyon College in 1983 with a BA in economics. After early jobs as a clerk on ...