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Biography of an Idea: The Founding Principles of Public ... The NOOK Book (eBook) of the Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays at Barnes & Noble. FREE Shipping on. Membership Gift Cards Stores & Events Help Auto Suggestions are available once you type at least 3 letters. Use up arrow (for mozilla firefox browser alt+up arrow) and down arrow (for mozilla ... Biography of an Idea: The Founding Principles of Public ... The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generations most influential social architects. Biography of an Idea: Memoirs of a Public Relations ... Biography of an Idea book. Read reviews from worlds largest community for readers. Edward Bernays details his career as the father of public relations. ...
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